Duncan Campbell
Les Dawes
Hilary Beck
Sam Wallace
Queensland University of Technology
Carl Reidsema
University of New South Wales
Brenton Dansie
University of South Australia
Australia and New Zealand Regional Group
Conceive
Defining customer needs; considering technology, enterprise strategy, and regulations; developing concepts, techniques and business plans.
Design
Creating the design; the plans, drawings, and algorithms that describe what will be implemented.
Implement
The transformation of the design into the product, including manufacturing, coding, testing and validation.
Operate
Using the implemented product to deliver the intended value, including maintaining, evolving and retiring the system.
